The campaign has been conceptualized by Dentsu One

exchange4media Staff Dec 19, 2020 8:55 AM

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone

Misbaah Mansuri Nov 30, 2020 8:13 AM

The digital films are being followed by a TVC and print campaign

exchange4media Staff Jul 28, 2020 5:13 PM

Guest Column: If there is one word that symbolises these current times, it is ‘essential’, observes Titus Upputuru, National Creative Director, Dentsu One and Creative Head, Taproot Dentsu, Gurugram

Titus Upputuru Jun 26, 2020 9:02 AM

In our new series - e4m Creative Zone - we speak to Titus Upputuru, National Creative Director, Dentsu One & Creative Head, Taproot Dentsu, on upping the digital game amidst COVID conditions & more

Misbaah Mansuri Jun 8, 2020 8:22 AM

Brands will continue to advertise with magazines as businesses start to open up, say industry players  

Tasmayee Laha Roy Jun 4, 2020 8:33 AM

Conceptualised by Dentsu One, the campaign synergizes the 6 key benefits of 6th generation Activa 6G

exchange4media Staff Mar 3, 2020 1:50 PM

The campaign has been conceptualised by Dentsu One and aims to highlight the unique feature of eSP technology i.e. 'silent start'

exchange4media Staff Oct 19, 2019 8:24 AM

The 'Double Protection' campaign was conceptualised by Dentsu One for the next generation offering of Dulux Weathershield Powerflexx

exchange4media Staff Oct 12, 2019 10:23 AM

Conceptualised by Dentsu One, the campaign will be rolled out on film, print, and OOH

exchange4media Staff Sep 28, 2019 8:23 AM

This campaign emphasizes Honda Amaze as the choice of aspiring young customers, highlighting the importance of family bond and values

exchange4media Staff Sep 3, 2019 3:45 PM

Kaushik, EVP, Dentsu One gives insight on the ad campaign #ActivIndia by Honda encouraging citizens to vote this election season

Noel Dsouza May 2, 2019 8:32 AM

Guest Column: Narang, President, Dentsu One says the move of Accenture acquiring Droga 5 is probably one of the left brain & right brain being brought to work together in tandem like nature intended

Harjot Singh Narang Apr 9, 2019 8:17 AM

The print ad that appeared in most newspapers on January 1 was conceptualized and developed by Dentsu One

exchange4media Staff Jan 8, 2019 4:48 PM

The film leverages Jacqueline’s attitude as someone who lives and breathes the values of the brand

exchange4media Staff Nov 19, 2018 7:03 PM

PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order

Misbaah Mansuri Oct 5, 2018 8:56 AM

The objective of this campaign was to drive consideration by re-affirming the leadership high ground of the Honda City with young sedan intenders

exchange4media Staff Sep 20, 2018 3:28 PM

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

exchange4media Staff Jan 20, 2018 8:00 AM

The brand has adapted this format to break the clutter in the over-saturated hatch-back car segment

exchange4media Staff Aug 19, 2017 8:28 AM

The campaign aims to put an end to the indifferent attitude of two-wheeler tyre buyers

exchange4media Staff May 11, 2017 4:02 PM