Guest Column: Narang, President, Dentsu One says the move of Accenture acquiring Droga 5 is probably one of the left brain & right brain being brought to work together in tandem like nature intended

Harjot Singh Narang 1 week ago

The print ad that appeared in most newspapers on January 1 was conceptualized and developed by Dentsu One

exchange4media Staff 08-January-2019

The film leverages Jacqueline’s attitude as someone who lives and breathes the values of the brand

exchange4media Staff 19-November-2018

PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order

Misbaah Mansuri 05-October-2018

The objective of this campaign was to drive consideration by re-affirming the leadership high ground of the Honda City with young sedan intenders

exchange4media Staff 20-September-2018

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

exchange4media Staff 20-January-2018

The brand has adapted this format to break the clutter in the over-saturated hatch-back car segment

exchange4media Staff 19-August-2017

The campaign aims to put an end to the indifferent attitude of two-wheeler tyre buyers

exchange4media Staff 11-May-2017

As Day 3 of Goafest 2017 builds up excitement, exchange4media spoke to some of the nominees

exchange4media Staff 08-April-2017

As part of the mandate, Dentsu One’s scope of work will range across TVC, print, radio, OOH, digital, and activations wherein it will focus on launching the client’s two-wheeler tyres

exchange4media Staff 04-March-2017

In the TVC, City is positioned as being more than just a car with ‘one class above’ attributes

exchange4media Staff 04-March-2017

The celebration consists of a film that shows the journey of a novel titled ‘Journeys Never End’

exchange4media Staff 24-January-2017

Celebrating this milestone, Honda 2Wheelers India has released its latest 360 degree marketing campaign where its brand ambassador and Bollywood actor Akshay Kumar highlights the importance of balance – not only in life but also on the roads

exchange4media Staff 24-September-2016

In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings

exchange4media Staff 09-August-2016