India’s DPDP Act 2023 introduces strict consent, data retention and breach rules, forcing marketers to rethink how they collect, store and use consumer data.

Brij Pahwa Dec 15, 2025 10:55 AM

e4m Conclave: Mindshare Global CEO Gerhart shared that views, preferences, and choices of most consumers today are defined by global digital platforms

exchange4media Staff Dec 14, 2021 8:35 AM

The report recommends limiting first movers Facebook, Amazon, Uber and Google's control over data that has put startups at a disadvantage

exchange4media Staff Jul 13, 2020 5:27 PM