customer-advocacy

Does a high NPS really drive sales?

Understanding the Impact of NPS on Sales Performance?blur=25

NPS remains a useful measure of customer advocacy, but its commercial value emerges only when brands connect it with conversion, retention, referrals and revenue, writes Dr Annurag Batra

Dr Annurag Batra 1 day ago

Charlette Machado elevated at Avanse Financial Services

Charlette Machado Promoted to VP at Avanse Financial Services?blur=25

Machado has been elevated to the post of Vice President and Head - Brand & Customer Advocacy

e4m Staff Jul 20, 2026 4:30 PM