ctv-ad-market

India’s CTV ad market races for Rs 4,000-cr by 2029. What are the odds?

CTV ad market?blur=25

Industry projections suggest India will reach 60 million CTV households by early 2026, with viewers in top 15 cities consuming over 700 mn minutes of streamed content every day

Aditi Gupta Dec 15, 2025 9:10 AM