As Netflix moves deeper into the creator economy, YouTube is reportedly offering multimillion-dollar deals to retain top creator talent

e4m Staff Aug 21, 2026 3:28 PM

Creators can receive an additional Rs 10,000 for every 1 lakh views generated

e4m Staff Aug 20, 2026 3:03 PM

The platform integrates partnerships into YouTube Studio, aiming to simplify how advertisers discover creators and execute campaigns

e4m Staff Mar 24, 2026 6:30 PM

Chandani currently serves in Media and Creator Partnerships at Meta

e4m Staff Feb 25, 2026 6:35 PM

Along with offline expansion, marketing spends for the category rose this year driven by creator partnerships, retail expansion, and premiumisation, share industry heads

Sunidhi Vijay Dec 29, 2025 9:05 AM

The platform is also introducing Peak Points, a Gemini-powered tool that identifies the most engaging video segments, enabling ad placement at peak audience attention

e4m Staff Sep 12, 2025 8:47 AM

As the streaming giant rides on a 16% revenue jump in Q2 2025, co-CEOs Ted Sarandos and Greg Peters outline how creators, ads, and AI will shape the next phase of growth

e4m Staff Jul 18, 2025 11:12 AM