Motorcycle influencers are reshaping how two-wheeler brands reach buyers. Industry experts discuss the growing market, campaign costs, credibility and more

Shalinee Mishra 1 day ago

She has held leadership roles at ZEE Entertainment as Vice President, and at Radio City as Associate Vice President for Digital and New Media

e4m Staff Sep 23, 2026 12:39 PM

As India’s creator pool crosses 4 million, agencies are exploring exclusive rosters, long-term contracts, creator-agnostic models and technology-led marketplaces to secure talent

Shalinee Mishra Sep 23, 2026 8:39 AM

The mandate was previously handled by Collective Artists Network

e4m Staff Sep 9, 2026 11:12 AM

As Netflix moves deeper into the creator economy, YouTube is reportedly offering multimillion-dollar deals to retain top creator talent

e4m Staff Aug 21, 2026 3:28 PM

Creators can receive an additional Rs 10,000 for every 1 lakh views generated

e4m Staff Aug 20, 2026 3:03 PM

The platform integrates partnerships into YouTube Studio, aiming to simplify how advertisers discover creators and execute campaigns

e4m Staff Mar 24, 2026 6:30 PM

Chandani currently serves in Media and Creator Partnerships at Meta

e4m Staff Feb 25, 2026 6:35 PM

Along with offline expansion, marketing spends for the category rose this year driven by creator partnerships, retail expansion, and premiumisation, share industry heads

Sunidhi Vijay Dec 29, 2025 9:05 AM