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US-Iran thaw may lift sentiment, but brands likely to wait for stability

Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger

Kanchan Srivastava Jun 22, 2026 9:14 AM

After austerity call, fuel inflation puts India’s ad economy on edge

Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts

Kanchan Srivastava May 28, 2026 9:02 AM

GST cut: Print players, agencies see renewed sense of optimism

The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to spend, observe industry players

Chehneet Kaur Sep 5, 2025 8:23 AM

Mother’s Day: How brands started early this year to catch up with consumer sentiments

Market observers note that brands opted for early Mother’s Day campaigns and offers to keep pace with social media trends and increasing digital influence on consumers

Soumya Gawri May 10, 2025 8:35 AM

This Diwali will be good if not great, says industry

Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment

Sonam Saini Oct 12, 2022 8:48 AM