consumer-mindset-advertising

Why same ad can work in one moment & fail in another, MediaKart’s Shahad Anand explains

Shahad Anand on the Impact of Context in Advertising Success?blur=25

At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining contextual relevance with creativity to win attention

e4m Staff 2 hours ago