consumer-behavior-changes

After austerity call, fuel inflation puts India’s ad economy on edge

After austerity call, fuel inflation puts India’s ad economy on edge?blur=25

Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts

Kanchan Srivastava May 28, 2026 9:02 AM

We are now firmly in the agentic era: Google’s Satya Raghavan

Google's Satya Raghavan on the Agentic Era at Goafest 2026?blur=25

In a session for media and creative professionals at Goafest 2026, the Google India Director of Marketing Partners, said AI agents were the next logical evolution for every marketer

e4m Staff May 21, 2026 2:32 PM