client-relations

Forty years, one agency: Nitin Karkare's unbroken run with Ulka

Nitin Karkare Celebrates 40 Years of Leadership at Ulka Advertising?blur=25

From management trainee to Chairman, Karkare's four-decade journey with Ulka is a rarity in an industry built on churn

e4m Staff Jul 15, 2026 10:37 AM

‘We believe the future lies in measuring attentive reach rather than simple reach’

Future of Marketing: Emphasizing Attentive Reach Over Simple Metrics?blur=25

Rochelle Chhaya, President, UM & Initiative, APAC, spoke to e4m on taking over the leadership, growth in India, the focus on AI and more

Simran Sabherwal Jul 1, 2026 9:31 AM

Clients want fewer partners and greater accountability: Prerna Mehrotra

Prerna Mehrotra: Clients Demand Fewer Partners and More Accountability?blur=25

Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity

Simran Sabherwal Jun 25, 2026 9:07 AM

Agencies are going AI-native. Are brands buying in?

Are Brands Embracing AI-Native Agencies in Advertising??blur=25

While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact

Shantanu David May 29, 2026 8:44 AM

Abhik Chanda joins Think Result as National Lead – Revenue & Partnership

Abhik Chanda Joins Think Result as National Lead – Revenue & Partnership?blur=25

In this new role, Abhik will be reporting to Tejas Soni, Chief Revenue & Growth Officer of the company

e4m Staff May 22, 2026 10:19 AM

360 ONE Wealth appoints Rajesh Nambiar as Co-Head of Business, Client Relations

Rajesh Nambiar?blur=25

He joins 360 ONE Wealth from ASK Private Wealth

e4m Staff Aug 12, 2025 4:14 PM