Watch World from the Chitralekha Group is poised to hold its second edition of Watch World Awards on September 24, 2011. This year, the Awards have received 40 per cent more entries, seen a 30 per cent increase in nominations and nine new participating brands.
Chitralekha has recently released the maiden 60 Gujarati Power List along with its Diamond Jubilee Issue. Sam Balsara is the only person from the ad world who has made it to the list. The list also has media barons like Hormusji Cama from Mumbai Samachar, Shreyans and Bahubali Shah from Gujarat Samachar and Falgun Patel from Sandesh.
The Indian Readership Survey (IRS) is today the only measurement currency the great Indian print media can follow. However, what is its true worth? Mitrajit Bhattacharya, President and Publisher, Chitralekha Group, goes into the crux of the matter regarding the huge fluctuations in readership of magazines with every new round of IRS and the complexities of the magazine genre.