The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV

e4m Staff Jun 29, 2026 1:55 PM

Celebrity endorsements saw a sharp correction in 2025, declining 22%, according to TAM AdEx data   

Shalinee Mishra Feb 2, 2026 8:38 AM

It was an exception for male film stars to endorse a brand between 50s and 80s

Mansi Sharma Jul 9, 2021 8:22 AM

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film

Noel Dsouza Jan 14, 2021 8:21 AM