ceat-tyres
In an exclusive interview with e4m, Lakshmi Narayanan B, CMO of CEAT, discusses the brand’s marketing strategy, digital shift, and global expansion plans
Kanchan Srivastava Mar 20, 2025 9:08 AM
It was all about creative storytelling, evoking some nostalgia, and striking conversations around gender equality for the ad world
Mansi Sharma Sep 27, 2021 8:56 AM
IPL has evolved hugely in the past 13 years and is not restricted to the male TG and, therefore, has its potential to generate returns for its advertisers, said Amit Tolani, CMO, CEAT Tyres
Raushni Bhagia Mar 16, 2021 8:48 AM
Since the tyres comprise of features like 2D sipes, it provides better grip suiting to the terrain of application
exchange4media Staff Jan 17, 2020 5:01 PM