As Cannes Lions 2026 closes with India's tally at a modest five Lions, the industry is asking a harder question: Has the race for constant content quietly replaced the pursuit of the big idea?

Aryendra Khan Jul 1, 2026 8:57 AM

India closed the 73rd Cannes Lions festival with 2 Silver and 3 Bronze Lions from 24 shortlists, a sobering step back from 2025's 32-Lion haul

Aryendra Khan Jun 27, 2026 9:39 AM

Among the final day winners at Cannes Lions were Rethink (Independent Network of the Year),  LePub, Milan, Italy (Agency of the Year) and Heineken (Creative Brand of the Year)

e4m Staff Jun 27, 2026 8:44 AM

Direct and Media account for India’s entire Day 3 shortlist haul, while PR, Social & Creator and Creative Data draw a blank

e4m Staff Jun 24, 2026 12:11 PM

Design leads India’s charge with two shortlisted campaigns, while Film Craft contributes three entries ahead of tonight’s awards

Team Impact Jun 23, 2026 12:46 PM

With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year

Isha Khatu Jun 17, 2026 9:05 AM

The campaign, submitted by Havas, Mumbai, has been recognised across three distinct subcategories within the Print & Publishing Lions

e4m Staff Jun 14, 2025 4:48 PM

All participants will now be encouraged to outline their CO2 emissions on the entires they are submitting

exchange4media Staff Jan 17, 2023 5:04 PM