business-model

The tyranny of billable hours: Are ad agencies forgetting what clients actually pay for?

Are Ad Agencies Losing Focus on Creativity Over Billable Hours??blur=25

Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence

Prabhakar Mundkur Jun 16, 2026 11:49 AM

The new face of entrepreneurship: Opportunities, challenges & what's next

Empowering Women Entrepreneurs: Insights from Industry Leaders?blur=25

The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India

e4m Staff May 29, 2026 1:42 PM

How AI is breaking advertising’s oldest business model

How AI is breaking advertising’s oldest business model??blur=25

With compressed timelines and lower execution costs, clients are pushing agencies to rethink not just how they price creativity and strategy, but also how they structure themselves internally

Kanchan Srivastava May 11, 2026 8:47 AM