Rajeev Raja, Founder & Soundsmith, BrandMusiq, takes us through the journey of creating the first global sonic identity for 7 Up, how sonic identity can help build brand loyalty, and more

Simran Sabherwal Sep 18, 2025 9:06 AM

As a part of the collaboration, BrandMusiq has crafted a distinct musical logo for IAA

e4m Staff Aug 14, 2025 3:45 PM

Vistara’s sonic identity – Ta Ra Ra Ra – was created by BrandMusiq

e4m Staff Nov 12, 2024 4:34 PM

The new identity has been created by BrandMusiq

exchange4media Staff Jun 20, 2022 3:31 PM