branding-strategy

Beyond the Logo: Why brands revisit their identity

Why Brands Refresh Their Identity: Beyond Just a New Logo?blur=25

Ganapathy Viswanathan, Communication Consultant & Author, writes on why a meaningful brand refresh is rarely about design alone but about business too

Ganapathy Viswanathan Jul 28, 2026 9:09 AM

Brands don't compete for market share anymore. They compete for mental shelf space

Gargi Sarkar | RA Brand Consultant?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition

Gargi Sarkar Jun 23, 2026 2:04 PM

Sony revives SPNI branding as broadcaster phases out Culver Max

Sony revives SPNI branding as broadcaster phases out Culver Max?blur=25

The broadcaster has also rolled out a redesigned corporate website with a new interface and a more prominent Sony Pictures-led visual identity

e4m Staff May 27, 2026 9:18 AM

Gaurav Laghate takes on Corporate Brand role in expanded comms mandate at SPNI

SPNI appoints Gaurav Laghate as Head of Corporate Brand and Communications?blur=25

The move marks the addition of Corporate Brand to Gaurav Laghate’s existing responsibilities

e4m Staff Jan 16, 2026 1:32 PM

Adityan Kayalakal joins Pocket FM as VP - Brand

Adityan Kayalakal joins Pocket FM as VP – Brand?blur=25

Kayalakal was earlier with Jupiter as Vice-President Marketing

e4m Staff Dec 1, 2025 5:11 PM