branding-news

When attention fades, trust wins: Sachin and India’s most enduring marketing asset

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Guest Column: Senior Brand, Growth and Media leader Ketan K Bharati writes on how Sachin Tendulkar remains India’s strongest trust brand, where credibility outweighs visibility

Ketan K Bharati Apr 24, 2026 6:23 PM

Santoor: The soap that didn’t wash away its identity

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Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025

Chehneet Kaur and Soumya Gawri Jan 5, 2026 8:34 AM