brand-valuation
Virat Kohli?blur=25

Industry opines that the brands need Kohli for his popularity and not for the captaincy tag

Mansi Sharma Sep 17, 2021 8:50 AM

IPL?blur=25

Mumbai Indians retained the top spot in the franchise brand rankings for the fifth consecutive year, with a brand value of Rs 761.0 crore, down 5.9% from last year

exchange4media Staff Mar 10, 2021 12:07 PM

Virat Kohli?blur=25

Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each

exchange4media Staff Feb 5, 2020 2:25 PM

BrandKohli?blur=25

Over the past decade, celebrity-led endorsements increased in number from 650 in 2007 to 1,660 in 2017, representing a steady CAGR of 10%

exchange4media Staff Jan 10, 2019 12:56 PM

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The growth from USD 5.3 billion in 2017 was amply supported by the broadcast rights fee-surge at a CAGR of 18.9 per cent with Star India as the new broadcasting partner for the IPL

exchange4media Staff Aug 9, 2018 8:52 AM

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From the bidding process to media and broadcast rights, here’s how IPL 2018 may pan out

Anurag Singh May 22, 2017 7:47 AM

Brands must keep evolving to keep the audience connected?blur=25

Building a brand is not an event but a process, which sees a company’s message continuously evolving to match changing goals and audience expectations.

Gopal Sathe Feb 7, 2011 7:31 AM