brand-valuation

IPL valuation up 11.4% YoY: Houlihan Lokey report

IPL Business Value Surges 11.4% to $20.6 Billion in 2026?blur=25

This is the second consecutive year of double-digit business value growth for the cricket league, says Houlihan Lokey’s 2026 IPL Brand Valuation Study

e4m Staff Jul 29, 2026 11:21 AM

Virat Kohli tops celebrity brand list with $231 mn valuation

Virat Kohli tops celebrity brand list with $231 mn valuation?blur=25

As per a Kroll report, brand value of top 25 Indian celebrities stands at $2bn; Ranveer Singh in 2nd spot with $170.7 mn, Shah Rukh Khan at No. 3 with $145.7 mn

e4m Staff Sep 25, 2025 8:21 AM

Brand Virat Kohli to grow by 50% after relinquishing T20 captaincy: Experts

Virat Kohli?blur=25

Industry opines that the brands need Kohli for his popularity and not for the captaincy tag

Mansi Sharma Sep 17, 2021 8:50 AM

Value of IPL ecosystem decreased by 3.6% in 2020, reveals Duff & Phelps report

IPL?blur=25

Mumbai Indians retained the top spot in the franchise brand rankings for the fifth consecutive year, with a brand value of Rs 761.0 crore, down 5.9% from last year

exchange4media Staff Mar 10, 2021 12:07 PM

Virat Kohli is India’s Most Valuable Celebrity: Duff & Phelps study

Virat Kohli?blur=25

Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each

exchange4media Staff Feb 5, 2020 2:25 PM