Industry watchers note that ad fatigue has pushed brands to opt for messaging, which is naturally embedded in content, as it lends credibility, trust and recall

Chehneet Kaur Jun 5, 2025 8:59 AM

The constant supply, demand and consumption of content is stoking curiosities of consumers but can also add to the perils of digital addiction, say industry observers 

Jagruti Verma Nov 22, 2024 9:24 AM

The e4m-Viacom18 India Design Excellence Awards celebrated innovative campaigns and brand messaging designed for TV screens, print, digital platforms, corporate communications and product packaging

exchange4media Staff Jan 24, 2022 11:55 AM

Manu Prasad, CMO, Scripbox, spoke about the company's altered marketing strategy, advertising spend, brand messaging, and more

Misbaah Mansuri Jul 7, 2021 8:47 AM

Guest Column: Sony Mathew, Consultant - Branding & Communications, writes how brands must do more than just deliver lip service and engaging communication to consumers

Sony Mathew Jun 16, 2020 2:53 PM

According to the Kantar report 'Waiting is Part of Intense Living', this is also the time for storytellers & brands to practice introspection to rethink the new 'Need-Want' matrix that will emerge

exchange4media Staff Apr 25, 2020 9:13 AM