Karbonn has launched its affordable, 3G enabled, Android 2.2 based smartphone, A1, for Indian consumers. The idea is to take the smartphone experience to the masses and expand the category. Karbonn is spending more than $5 million on the campaign, but does it work?
Despite maintaining a low-key profile, David, Ogilvy's youngest agency brand, has been quite busy. After bagging quite a few new clients, including brands from Dabur and GlaxoSmithKline, and roping in Vandana Das as Branch Head, David is now set to get a new office in Delhi.