brand-credibility

When AI recommends a brand, is that advertising?

AI Recommendations?blur=25

As ChatGPT ads go live in India, marketers are drawing a hard line between paid placement and earned AI recommendation, and racing to earn it

Aryendra Khan 1 hour ago

Brands shift focus from awareness to winning the consumer shortlist

Brands Focus on Consumer Shortlist in Competitive Marketplace?blur=25

Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools

Sunidhi Vijay Aug 31, 2026 8:41 AM

Trust never grows old: Why brands still turn to Amitabh Bachchan

Amitabh Bachchan?blur=25

Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group

e4m Desk Jul 13, 2026 10:57 AM