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Ashish Shelar, Bhagyashree, Padmini Kolhapure, Poonam Dhillon, Adv Amit Mehta, Shekhar Suman and other personalities attend the celebration
Jawa, now chairman and managing director of Daikin India, turned 67 on November 10
Prior to joining Lenovo, Shilpa was with Amazon India where she held leadership responsibilities in marketing, business growth & product innovation
While premium portfolios are driving growth for several alcohol makers, declining volumes in popular segments, coupled with pressure on profitability, point to increasingly divided consumption market
Publicis’ $2.2-billion LiveRamp buy could push audience data upstream into briefs and ideation, but the big idea still needs a human hand to land
Broadcasters fear that DPOs could turn channel viewership rankings into a commercial proposition, reviving concerns over conflicts of interest that the creation of BARC was intended to address
Creative leaders say India’s always-on clutter has not killed restraint, but brands must now decide when colour should shout and when white space should speak
Speaking to e4m, Dr. Anttim Maheshvwari, Founder and Partner of Jayprabha Synergy, decodes the trends for outdoor advertising this festive season
From matched-market tests to organic-channel tracking, marketers say visibility is easy to count, proving incremental sales remains the harder problem
DPOs believe the ministry's objection is to TV channel rankings rather than viewership data
Ghazwan joins the Saudi Arabian group after serving in senior marketing and corporate communications roles at Al-Futtaim
The extension will be subject to an earlier cut-off linked to the next Indian Readership Survey (IRS)
Higher visibility, rising advertising costs and questions around incrementality put the spotlight on what quick commerce actually delivered for brands this Diwali
Sandhi Sarun Nov 9, 2026 8:48 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, reflects on the nostalgia of traditional cameras and how smartphones have transformed photography
Ganapathy Viswanathan Nov 9, 2026 8:21 AM
The campaign is conceptualised by McCann Advertising and directed by Prashant Madan
The ratings body is facing mounting financial pressure as subscription revenues remain disrupted; broadcasters and media agencies seek MIB intervention amid payment delays and rising measurement costs
Imran Fazal Nov 7, 2026 12:21 PM
He brings over 12 years of experience in strategic marketing and business consulting
e4m Staff Nov 7, 2026 10:44 AM
Cricketer Yuvraj Singh’s new supplement has raised doctors’ concerns over evidence, dosage and safety, prompting questions about the use of a celebrity’s cancer journey to market wellness products
Kanchan Srivastava Nov 7, 2026 9:16 AM
On his 72nd birthday, Kamal Haasan’s five-decade-long distance from brand endorsements offers a unique case study in celebrity brand equity and the power of scarcity
From Skipper Pipes’ take on seepage to Pirelli’s tribute to Raghu Rai, here are the campaigns that caught our attention this week
Aryendra Khan Nov 7, 2026 9:02 AM
As more brands enter the Korean skincare segment, competition for consumer attention and marketplace visibility is likely to increase
Imran Fazal Nov 7, 2026 8:52 AM
From childhood memories and family reunions to inclusive gifting and everyday celebrations, brands are finding different ways to tell Diwali stories this year
Sandhi Sarun Nov 7, 2026 8:13 AM
She brings over 13 years of experience across FMCG, retail, lifestyle and technology
E-commerce accounted for approximately 7% of Britannia’s overall business in Q2 FY27, as other distribution channels grew 1.8 times faster than general trade
Mishra has over 14 years of experience spanning films, advertising, television, radio and OTT
Prior to his promotion, Britt Nolan held the role of Chief Creative Officer, North America at the company
Raids conducted in Haryana and Delhi; police seize mobile phone used to operate the IPTV service as investigation into the alleged piracy network continues
Imran Fazal Nov 6, 2026 11:40 AM
Mody has experience in brand management and business strategy across sectors
e4m Staff Nov 6, 2026 11:08 AM
The integrated mandate covers corporate and brand reputation, earned media, product PR, leadership visibility and creator engagement
e4m Staff Nov 6, 2026 11:07 AM
The company is looking for partners who can help conceptualise and execute the activity, which aims to create an engaging brand experience for consumers
e4m Staff Nov 6, 2026 10:50 AM
Founded by advertising veteran Ravi Deshpande, the agency has built its presence around brand strategy, creativity and integrated communication solutions
e4m Staff Nov 6, 2026 10:35 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines how Diwali shoppers are looking beyond discounts to product quality, value and after-sales service
Ganapathy Viswanathan Nov 6, 2026 10:25 AM
Media and creative agencies are giving workplace Diwali celebrations a creative makeover, while finding new ways to balance festive cheer with business commitments
Imran Fazal Nov 6, 2026 9:41 AM
Brings 500–700 strategic KPIs and AI-powered intelligence together to transform how businesses build brands, market products and achieve sustainable growth