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Burkner, Chairman, Boston Consulting Group says the debate on data ownership and data inheritance is coming up in a big way in the days to come

Tasmayee Laha Roy 26-February-2019

Punit Goenka, President, IAA India opened the first session of the convention followed by Srinivasan Swamy, Chairman & World President of IAA Global introducing the theme ‘Brand Dharma’

exchange4media Staff 20-February-2019

The association will help deliver high quality on-demand entertainment to BSNL consumers thus enhancing the reach of Eros Now paid subscribers across the rural parts of India

exchange4media Staff 09-January-2019

The number of players in the Indian OTT market have witnessed a 3.5x increase in the last six years growing from just nine players in 2012 to 32 in 2018, says the report

exchange4media Staff 21-November-2018

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

Apeksha Mishra 13-August-2018

One of the drivers of this growth is the form of programmatic called the ‘programmatic guaranteed’.

Ruhail Amin 09-March-2018

The Indian media and entertainment (M&E) industry is expected to reach revenue of Rs .5-8 trillion by 2022 from an estimated Rs 4.5 trillion in 2017

Anam Khan & Nishant Saxena 06-December-2017

The report also points out that India is set to leapfrog many advanced economies in digital adoption and is rapidly transitioning from a data poor to a data rich nation

exchange4media Staff 23-June-2017

The Confederation of Indian Industries (CII) has released a report on the new vectors for growth for the M&E industry at the 5th edition of the Big Picture Summit 2016, which is currently taking place in Delhi. The Boston Consulting Group (BCG) were the knowledge partners for this report

exchange4media Staff 25-October-2016

The report reveals that Indian consumers are 90% as likely to use digital payments for both online as well as offline transactions. Over 60% of digital payments value

exchange4media Staff 26-July-2016

With one sale after the other by e-commerce players in the space, everyone is trying to come up with a new gambit with each new sale. We try to find out if these tactics are working for businesses

Ankur Singh 21-May-2015

Leading companies like HUL, Coca Cola, Liberty Shoes are tapping tough market conditions to scale up their growth with out of the box ideas

Priyanka Nair 28-August-2012

By 2020, consumption will reach $3.6 trillion as Gen Next hits its prime spending years, according to a recent CII-Boston Consulting Group report

exchange4media Staff 14-February-2012