boston-consulting-group
BCG?blur=25

The report released by Boston Consulting Group & Confederation of Indian Industry sheds light on perspectives of leading advertisers who continue to believe in digital as a medium given its advantages

exchange4media Staff Nov 14, 2019 12:50 PM

Report?blur=25

The report prepared by Boston Consulting Group (BCG) and Google India says nearly 2 out of 3 digitally influenced consumers rate online reviews as a significant influencer in their purchase decisions

exchange4media Staff Jul 9, 2019 4:57 PM

OTT Premium Service?blur=25

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

Hans Paul Berkner?blur=25

Burkner, Chairman, Boston Consulting Group says the debate on data ownership and data inheritance is coming up in a big way in the days to come

Tasmayee Laha Roy Feb 26, 2019 8:45 AM

IAA World congress?blur=25

Punit Goenka, President, IAA India opened the first session of the convention followed by Srinivasan Swamy, Chairman & World President of IAA Global introducing the theme ‘Brand Dharma’

exchange4media Staff Feb 20, 2019 7:53 PM

Eros Now BSNL?blur=25

The association will help deliver high quality on-demand entertainment to BSNL consumers thus enhancing the reach of Eros Now paid subscribers across the rural parts of India

exchange4media Staff Jan 9, 2019 4:24 PM

ott?blur=25

The number of players in the Indian OTT market have witnessed a 3.5x increase in the last six years growing from just nine players in 2012 to 32 in 2018, says the report

exchange4media Staff Nov 21, 2018 8:22 AM

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Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

Apeksha Mishra Aug 13, 2018 8:55 AM

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One of the drivers of this growth is the form of programmatic called the ‘programmatic guaranteed’.

Ruhail Amin Mar 9, 2018 7:45 AM

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The Indian media and entertainment (M&E) industry is expected to reach revenue of Rs .5-8 trillion by 2022 from an estimated Rs 4.5 trillion in 2017

Anam Khan & Nishant Saxena Dec 6, 2017 8:52 AM

Digital adoption for financial services higher than other categories: Report?blur=25

The report also points out that India is set to leapfrog many advanced economies in digital adoption and is rapidly transitioning from a data poor to a data rich nation

exchange4media Staff Jun 23, 2017 7:42 AM

Convergence is the new multiplier for M&E's $100 billion vision: CII-BCG report?blur=25

The Confederation of Indian Industries (CII) has released a report on the new vectors for growth for the M&E industry at the 5th edition of the Big Picture Summit 2016, which is currently taking place in Delhi. The Boston Consulting Group (BCG) were the knowledge partners for this report

exchange4media Staff Oct 25, 2016 1:18 PM

Indian digital payments industry to grow to $500 billion by 2020: Google-BCG report?blur=25

The report reveals that Indian consumers are 90% as likely to use digital payments for both online as well as offline transactions. Over 60% of digital payments value

exchange4media Staff Jul 26, 2016 7:59 AM

Where is the Indian e-commerce marketplace headed??blur=25

With one sale after the other by e-commerce players in the space, everyone is trying to come up with a new gambit with each new sale. We try to find out if these tactics are working for businesses

Ankur Singh May 21, 2015 8:13 AM

Indian marketers see opportunity in turbulence?blur=25

Leading companies like HUL, Coca Cola, Liberty Shoes are tapping tough market conditions to scale up their growth with out of the box ideas

Priyanka Nair Aug 28, 2012 6:55 PM

Consumer spending in India to grow by 14pc by 2020?blur=25

By 2020, consumption will reach $3.6 trillion as Gen Next hits its prime spending years, according to a recent CII-Boston Consulting Group report

exchange4media Staff Feb 14, 2012 7:42 AM