bodhisatwa-dasgupta
The Voice Company?blur=25

Guest Column: Bodhisatwa Dasgupta, Founder, The Voice Company, writes why as consumers of content, we need to stop making a big deal about the things that we may not agree with

Bodhisatwa Dasgupta Oct 17, 2020 9:35 AM

Crossbeats?blur=25

This is an integrated account win and will be operated out of Gurgaon

Neeta Nair Jun 26, 2020 2:01 PM

DAN?blur=25

Karthik Iyer, Praveen Das, Bodhisatwa Dasgupta, and Dinesh Swamy have all stepped down from their positions

exchange4media Staff Oct 18, 2018 12:07 PM

Me too?blur=25

In a Press statement issued by Press Club of India on behalf of journalist organisations, the Minister of State for External Affairs, MJ Akbar, has been asked to step down and face the probe

exchange4media Staff Oct 16, 2018 8:54 AM

ASCI to crack the whip on skin lightening products ads; Fair or unfair??blur=25

Given the growing demand for fairness products and the sensitivity surrounding their ads, ASCI is framing specific guidelines for this product category. exchange4media elicits ASCI board members' rationale & adlanders' response

Priyanka Mehra Jun 13, 2014 9:32 AM

Nike does it again?blur=25

The campaign, named ‘Make Every Yard Count’, was co-created with consumers through active online participation & on-ground efforts, using over 1,440 crowd-sourced action images of young Indians playing the sport

Twishy Apr 4, 2014 9:01 AM

HDFC Mutual Fund's latest campaign highlights cancer's cruel choice?blur=25

Conceptualised by Publicis South Asia, the campaign's aim is to drive awareness & let investors known about an option to donate their returns fully or partially towards helping the needy cancer patients

Twishy Mar 19, 2014 8:01 AM

Coke takes the masses route to spread happiness?blur=25

Farhan Akhtar & Deepika Padukone slip into the role of everyday people in Coke's new campaign that seeks to embrace and celebrate all the little moments of happiness

Twishy Mar 3, 2014 8:24 AM

This Valentine's Day, send an 'indecent proposal'?blur=25

Bodhisatwa Dasgupta, CD, Grey has come up with a quirky idea to help people with customised Valentine’s Day greeting to stand out amidst the customary mush that floats today

Bodhisatwa Dasgupta Feb 14, 2014 11:18 AM

Guest Column: Thank God, I am in advertising: Bodhisatwa Dasgupta?blur=25

There are many things we can't explain in advtg. Like why we crib about it, yet continue with it. Is it because somewhere in that cynical mind of ours, we're proud of what we’re doing, wonders Grey Worldwide's Creative Director

Bodhisatwa Dasgupta Jan 30, 2014 9:03 AM

Flipkart departs from its inimitable kids in women lifestyle category launch ad?blur=25

The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough

Twishy Dec 11, 2013 8:12 AM

I want to change the way we're looked at: Bodhisatwa Dasgupta?blur=25

The Creative Director of Grey Worldwide talks about changing the way adlanders are perceived, Longhand Awards, creative gurus he looks up to, and more...

Priyanka Mehra Nov 13, 2013 9:35 AM

I want to change the way we're looked at: Bodhisatwa Dasgupta?blur=25

The Creative Director of Grey Worldwide talks about changing the way adlanders are perceived, Longhand Awards, creative gurus he looks up to, and more...

Priyanka Mehra Nov 13, 2013 8:08 AM

IDBI Bank attempts to pull emotional chords with its friendship tale?blur=25

Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend

Twishy Nov 8, 2013 8:32 AM

Guest Column: Good begets good - Bodhisatwa Dasgupta?blur=25

The CD of Grey Worldwide talks about the 'Rub Off Effect', wherein the goodness of an agency rubs off on its people. "Funnily, the opposite is also true," he says

Bodhisatwa Dasgupta Nov 7, 2013 7:42 AM

Guest Column: Shorts maketh a creative person. <i>Not</i>.?blur=25

Bodhisatwa Dasgupta of Grey Worldwide in his quirky style talks about the 'fashion' in creativeland in the recent past & how things have changed, making it difficult to distinguish the suits from the eccentrics

Bodhisatwa Dasgupta Sep 30, 2013 8:14 AM

Zen &amp; the art of how not to be a dinosaur?blur=25

Bodhisatwa Dasgupta of Grey Worldwide, in his characteristic humourous style, talks about the need for creative talent to stay relevant &amp; refrain from turning into dinosaurs

Bodhisatwa Dasgupta Aug 13, 2013 8:19 AM

Will we see the revival of the 'long copy'??blur=25

As the results of the Longhand Awards are announced, exchange4media explores whether this form of copy is here to stay

Priyanka Mehra May 16, 2013 8:40 PM

Letting words do the talking?blur=25

Bodhisatwa Dasgupta, Copy Controller, O&amp;M, has embarked on a mission to revive the near lost art of &lsquo;copywriting&rsquo; with Put Headline Here initiative

Shanta Saikia Feb 28, 2012 8:16 AM