bodhisatwa-dasgupta

Karthik Iyer, Praveen Das, Bodhisatwa Dasgupta, and Dinesh Swamy have all stepped down from their positions

exchange4media Staff 18-October-2018

In a Press statement issued by Press Club of India on behalf of journalist organisations, the Minister of State for External Affairs, MJ Akbar, has been asked to step down and face the probe

exchange4media Staff 16-October-2018

Given the growing demand for fairness products and the sensitivity surrounding their ads, ASCI is framing specific guidelines for this product category. exchange4media elicits ASCI board members' rationale & adlanders' response

Priyanka Mehra 13-June-2014

The campaign, named ‘Make Every Yard Count’, was co-created with consumers through active online participation & on-ground efforts, using over 1,440 crowd-sourced action images of young Indians playing the sport

Twishy 04-April-2014

Conceptualised by Publicis South Asia, the campaign's aim is to drive awareness & let investors known about an option to donate their returns fully or partially towards helping the needy cancer patients

Twishy 19-March-2014

Farhan Akhtar & Deepika Padukone slip into the role of everyday people in Coke's new campaign that seeks to embrace and celebrate all the little moments of happiness

Twishy 03-March-2014

Bodhisatwa Dasgupta, CD, Grey has come up with a quirky idea to help people with customised Valentine’s Day greeting to stand out amidst the customary mush that floats today

Bodhisatwa Dasgupta 14-February-2014

There are many things we can't explain in advtg. Like why we crib about it, yet continue with it. Is it because somewhere in that cynical mind of ours, we're proud of what we’re doing, wonders Grey Worldwide's Creative Director

Bodhisatwa Dasgupta 30-January-2014

The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough

Twishy 11-December-2013

The Creative Director of Grey Worldwide talks about changing the way adlanders are perceived, Longhand Awards, creative gurus he looks up to, and more...

Priyanka Mehra 13-November-2013

The Creative Director of Grey Worldwide talks about changing the way adlanders are perceived, Longhand Awards, creative gurus he looks up to, and more...

Priyanka Mehra 13-November-2013

Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend

Twishy 08-November-2013

The CD of Grey Worldwide talks about the 'Rub Off Effect', wherein the goodness of an agency rubs off on its people. "Funnily, the opposite is also true," he says

Bodhisatwa Dasgupta 07-November-2013

Bodhisatwa Dasgupta of Grey Worldwide in his quirky style talks about the 'fashion' in creativeland in the recent past & how things have changed, making it difficult to distinguish the suits from the eccentrics

Bodhisatwa Dasgupta 30-September-2013

Bodhisatwa Dasgupta of Grey Worldwide, in his characteristic humourous style, talks about the need for creative talent to stay relevant & refrain from turning into dinosaurs

Bodhisatwa Dasgupta 13-August-2013

As the results of the Longhand Awards are announced, exchange4media explores whether this form of copy is here to stay

Priyanka Mehra 16-May-2013

Bodhisatwa Dasgupta, Copy Controller, O&M, has embarked on a mission to revive the near lost art of ‘copywriting’ with Put Headline Here initiative

Shanta Saikia 28-February-2012

Advertisment

Advertisment

Advertisment

Advertisment

Advertisment