boc
Gov ads?blur=25

As per I&B Minister Anurag Thakur, Bureau of Outreach & Communication spent Rs 96.39 cr on 5,608 publications, Rs 8.13 crore on 168 TV channels, and Rs 13.96 crore on 368 radio stations in this period

Javed Farooqui Feb 11, 2022 8:46 AM

BOC?blur=25

The bureau spent Rs 62.01 crore on print media including newspapers while Rs 11.17 crore was spent on private cable & satellite channels

exchange4media Staff Mar 23, 2021 11:42 AM

OOH owners on BOCs government ad policy?blur=25

IOAA is currently consulting its members for their remarks, which will then be forwarded to the ministry for the policymakers’ consideration by the first week of April 2021

Noel Dsouza Mar 12, 2021 8:12 AM

mib guidelines for government ads?blur=25

The guidelines will come into effect from the date of notification by BOC (Bureau of Outreach and Communication) and will supersede all earlier internal guidelines of BOC

exchange4media Staff Mar 2, 2021 8:09 AM

newspaper?blur=25

The Print Media Advertisement Policy 2020 states that ad distribution that was earlier in rupee terms will now be in terms of space, which has been now increased from 50% to 80% for vernacular dailies

Tasmayee Laha Roy Jul 29, 2020 8:26 AM

Mogae ties up with Idomoo of Israel; announces launch of customised video solutions in India?blur=25

The Idomoo solutions will be part of the offering of Mobocracy, the end-to-end mobile agency launched earlier this year by Mogae

exchange4media Staff Oct 3, 2015 11:25 AM

Most ad and media buying agencies don't understand the mobile space: Sandeep Goyal?blur=25

Sandeep Goyal, Chairman, Mogae Media talks about capturing the mobile monetisation space with their recent JV with Zeotap, Mobocracy and other offerings from Mogae Media

Saloni Dutta Sep 1, 2015 9:40 AM

Our three-pronged strategy ensures we stay ahead of the competition: Saurabh Yagnik?blur=25

With 8 to 9 players in the Hollywood movie genre and movies changing hands due to the business structure with studios in Hollywood it was important to not be a blind spot for consumers, says Saurabh Yagnik, EVP & Business Head, Sony PIX

Collin Furtado Jul 11, 2014 8:25 AM

Mogae launches mobile creative agency?blur=25

Mobile boutique Mobocracy already has a team of 12 professionals across design, creative, technology and mobile integration

exchange4media Staff Jul 6, 2012 9:51 PM