A complete product line-up was unveiled through a smooth drone-led lift,  creating a high-recall moment for viewers

e4m Staff Nov 28, 2025 11:27 AM

The launch episode has achieved a 9 TVR across Tamil Nadu and an outstanding 13 TVR in Chennai

e4m Staff Oct 19, 2024 10:50 AM

Among the sponsors are Nandu White Dhothis, KAG Tiles, A23 Rummy, Cadbury 5 Star, Haier Home Appliances, Cera Sanitaryware and Himalaya Wellness

e4m Staff Oct 7, 2024 3:52 PM

The channel has onboarded 11 sponsors

e4m Staff Sep 29, 2023 4:46 PM

While Bigg Boss Hindi garnered 1.4 billion viewing minutes on the day of its launch, the show's Tamil & Telugu counterparts clocked 2 billion viewing minutes each

exchange4media Staff Oct 23, 2020 5:29 PM

The show airs every Monday to Sunday at 9.30 PM

exchange4media Staff Oct 5, 2020 1:09 PM