Although the category faces regulatory pressures, including a 40% GST on carbonated beverages, brands are focusing on increasing consumption frequency rather than relying solely on penetration

Shalinee Mishra Mar 24, 2026 9:59 AM

Most recently, Clavell Santiago served as Head of Sales – HoReCa, leading Evocus’s entry into the HoReCa segment

e4m Staff Jan 14, 2026 12:36 PM

Raja Chakraborty, CMO of Continental Coffee, discusses why coffee and beverage brands that have long relied on traditional marketing are now facing a moment of reckoning

e4m Staff Oct 29, 2025 12:09 PM