bajaj-auto
Leo Burnett India will harness its 'Power of One' philosophy bringing traditional advertising, digital content creation, website build, social media and experiential marketing expertise to the table
exchange4media Staff 1 week ago
Through the gripping and entertaining TVC, Bajaj portrays new features of the bike with its unique positioning of offering a ‘Jhatka Free’ ride
exchange4media Staff 16-January-2019
Bajaj Auto had recently re-launched the Discover with an upgraded Discover 125, and an all-new Discover 110
exchange4media Staff 06-February-2018
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The account will be managed by the agency's Mumbai office who will be responsible for strategizing, planning and execution of the campaigns
exchange4media Staff 24-January-2018
The agency was finalised after a mullti-agency pitch almost a fortnight ago
exchange4media Staff 21-October-2016
Showcasing the most engaging ads that people chose to watch, the ten ads clocked an astounding 4 lakh hours of watchtime, with over 60 percent happening on mobile devices
exchange4media Staff 28-July-2016
The mandate will see Leo Burnett crafting communications for Bajaj Discover that spans across disciplines including ATL, digital, retail and activation
exchange4media Staff 30-October-2014
The pitch is taking place in Mumbai. Ogilvy India is handling duties for the account currently
The Rupee at an all-time low, the dour economic crisis, the ad cap imbroglio - how are b'casters rising above these difficult situations & looking for growth opportunities?
Change is the only constant in business & anticipating those changes is key to survival, shared the Chairman of Bajaj Auto
In an exclusive conversation with exchange4media, Milind Bade, GM, Marketing, Bajaj Auto Ltd, shares the auto major’s digital plans for Pulsar and other brands. Bajaj aims to further strengthen its bond with its youth TG via its experiential online initiatives.
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