At YouTube’s annual flagship event Brandcast, CEO Susan Wojcicki said India has 265 million monthly active users

exchange4media Staff Apr 10, 2019 8:18 AM

Designed with specially fitted backrest, Bajaj Platina Comfortec 110 bike was converted into Platina Aaram Rath, custom made to offer a comfortable ride for the needy

exchange4media Staff Apr 3, 2019 6:38 PM

Vodafone’s campaign on better connectivity in crowded places and ad for Honor View20 take second and third positions respectively

exchange4media Staff Feb 27, 2019 12:14 PM

Leo Burnett India will harness its 'Power of One' philosophy bringing traditional advertising, digital content creation, website build, social media and experiential marketing expertise to the table

exchange4media Staff Feb 11, 2019 1:29 PM

Through the gripping and entertaining TVC, Bajaj portrays new features of the bike with its unique positioning of offering a ‘Jhatka Free’ ride

exchange4media Staff Jan 16, 2019 4:37 PM

Bajaj Dominar takes a jab at Royal Enfield in their latest ad again

Dolly Mahayan Mar 12, 2018 8:51 AM

Bajaj Auto had recently re-launched the Discover with an upgraded Discover 125, and an all-new Discover 110

exchange4media Staff Feb 6, 2018 9:42 PM

The account will be managed by the agency's Mumbai office who will be responsible for strategizing, planning and execution of the campaigns

exchange4media Staff Jan 24, 2018 3:49 PM

The size of the account is yet to be ascertained

exchange4media Staff Dec 6, 2016 6:02 PM

The agency was finalised after a mullti-agency pitch almost a fortnight ago

exchange4media Staff Oct 21, 2016 8:05 PM

Showcasing the most engaging ads that people chose to watch, the ten ads clocked an astounding 4 lakh hours of watchtime, with over 60 percent happening on mobile devices

exchange4media Staff Jul 28, 2016 8:40 AM

The mandate will see Leo Burnett crafting communications for Bajaj Discover that spans across disciplines including ATL, digital, retail and activation

exchange4media Staff Oct 30, 2014 11:19 AM

The pitch is taking place in Mumbai. Ogilvy India is handling duties for the account currently

Priyanka Mehra Jul 10, 2014 9:18 AM

The Rupee at an all-time low, the dour economic crisis, the ad cap imbroglio - how are b'casters rising above these difficult situations & looking for growth opportunities?

Shobhana Nair Oct 23, 2013 8:44 AM

Change is the only constant in business & anticipating those changes is key to survival, shared the Chairman of Bajaj Auto

Saloni Surti Aug 28, 2012 7:39 PM

In an exclusive conversation with exchange4media, Milind Bade, GM, Marketing, Bajaj Auto Ltd, shares the auto major’s digital plans for Pulsar and other brands. Bajaj aims to further strengthen its bond with its youth TG via its experiential online initiatives.

Preeti Hoon Oct 13, 2010 8:16 AM