Axis Mutual Fund and Mirum have teamed up for the new investor awareness campaign

exchange4media Staff Oct 11, 2022 1:20 PM


The idea of the campaign is to highlight how starting an investment now can turn someone’s dreams into reality tomorrow

exchange4media Staff Oct 27, 2020 12:02 PM

Axiz Mutual fund?blur=25

The 'ShuruaatSIPse' campaign builds on the insight that individuals come across different challenges, aspirations, and goals in different stages of life

exchange4media Staff Oct 10, 2020 8:52 AM


Campaign asks people not to act upon or spread news regarding money if they are not sure of its veracity

exchange4media Staff Jan 14, 2019 5:39 PM


The Womb conceptualised a campaign which aims to position Axis Mutual Fund as ‘the responsible mutual fund’

Misbaah Mansuri Aug 28, 2018 8:54 AM

Axis Mutual Fund’s cookie jar experiment lays bare the truth: people invest in dreams, not health?blur=25

New Axis MF campaign aims to educate people to not just plan for the “essentials” bucket which will pay for all the post-retirement dreams, but also save towards healthcare

exchange4media Staff Apr 15, 2017 8:46 AM