audience-engagement-strategies

Why brands are backing creators with distinctive content styles

Brands Embrace Unique Creators for Authentic Engagement?blur=25

Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal

Shalinee Mishra Jul 11, 2026 8:41 AM

Micro Drama: Can OTT 2.0 become the next big entertainment ecosystem?

Micro Drama: Can OTT 2.0 become the next big entertainment ecosystem??blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category

Ganapathy Viswanathan Jul 10, 2026 8:01 AM

From Clickbait To Cliffhanger: How microdrama ad placements steal the spotlight

Microdramas Transform Digital Advertising with Engaging Storytelling?blur=25

On ShareChat and Moj, microdramas generate over 500 million daily episodic views, with audiences following storylines across multiple episodes

NATIVE CONTENT Jun 2, 2026 12:59 PM

Videos, Events, B2B Services & Bot Paywalls: Publishers rewrite playbook amid traffic loss

Videos, Events, B2B Services & Bot Paywalls: Publishers rewrite playbook amid traffic loss?blur=25

The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet

Kanchan Srivastava May 25, 2026 9:04 AM