The brand is sharpening its youth-first positioning while scaling its cultural IPs such as Wok FM, Crush Hour, and a growing slate of content collaborations

e4m Staff Mar 2, 2026 10:03 AM

Marc Carena replaces Loïc Moutault, who has had a successful career with Mars over more than 30 years

e4m Staff Jan 14, 2026 1:04 PM

In this role, Rohit Shaw will be a part of Arena Media to manage agency relations and key clients

e4m Desk Jul 15, 2025 11:19 AM

The mandate will be managed out of the agency’s Gurugram office

e4m Staff Jun 30, 2025 9:56 AM

The campaign features high-adrenaline activities, such as Zorbing and Bubble Football

e4m Staff May 13, 2025 3:36 PM

The comeback of two banned games – Free Fire and BGMI – can be a shot in the arm for the country's gaming ecosystem in light of the recent 28% GST levy

Shantanu David Sep 8, 2023 9:03 AM

The event will be held at the Mukta Outdoor Arena, Bengaluru

exchange4media Staff Mar 13, 2023 12:52 PM

The gaming community is now weighing the impact of the ban on Garena Free Fire that has a loyal fan base in India

Shantanu David Feb 16, 2022 8:35 AM