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The tyranny of billable hours: Are ad agencies forgetting what clients actually pay for?

Are Ad Agencies Losing Focus on Creativity Over Billable Hours??blur=25

Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence

Prabhakar Mundkur 2 hours ago

P&G Hygiene & Health Care names Mohit Pradhan VP, Category Leader for Feminine Hygiene Biz

Mohit Pradhan Appointed VP for Feminine Hygiene at P&G?blur=25

Most recently, Pradhan served as Vice President and General Manager for P&G Indonesia

e4m Staff Jun 12, 2026 11:37 AM

Srividya Srinivasan to take over as CFO at P&G Hygiene and Health Care

Srividya Srinivasan Takes Over as CFO of P&G Hygiene and Health Care?blur=25

Srividya Srinivasan will succeed Gaurav Bhartia, who will step down as Chief Financial Officer on 30 June 2026

e4m Desk May 28, 2026 5:54 PM