Former PM Atal Bihari Vajpayee passes away at 93, nation mourns
Here's why Jonty Rhodes is a perfect fit for Isuzu Motors' V Max D Cross
IRS 2018 on track, says MRUC
We will never go for over-the-top advertising: Brand & Marketing Head, Fabindia
Hotstar raises Rs 516cr, cut-throat competition in India's OTT space has just begun
Vodafone launches the musical ZooZoo internet army
Undeterred by the controversies surrounding IPL, the army of tiny ZooZoos gave an interesting twist to the tale by launching the first-ever musical vi...
Creative honchos = control freaks? Aye or Nay?
In milieu of controversy around scam ads, e4m sheds light on how creative heads can walk the fine line between being control freaks & nurturing innova...
Honda CR-V uses versatility-driven positioning to target achievers
The campaign ‘One Life, Many Lives’ links the multi-faceted car with high profile individuals who lead multi-dimensional lives
Lenovo’s Ajay Kaul is Jury President @AME 2013 Awards
Unilever’s Vijay Sinha, Vodafone’s Anuradha Aggarwal, Grey Group’s Nirvik Singh & Mindshare’s Ravi Rao are some other Indians on the Awards jury
Maaza positions brand around romance
Maaza moves brand philosophy from ‘quirky’ to ‘love’. Leo Burnett has conceptualised new campaign ‘Har mausam love, har mausam aam’
“CCD ad is a fantastic brand connect with coffee drinking”
The ad is built on the insight that ‘standing up’ often doesn’t really yield results, but a lot can happen when you ‘sit down’
“Vodafone ad has hit the bull’s eye”
The commercial’s insight of tailor-made services is brilliant and the execution is charming, say creative honchos
Karbonn’s whacky multi-tasking ads strike a chord
Karbonn has illustrated the dual core processor peg vividly. Also, it is bizarre in a good way, say creative honchos
The 'Shubh Aarambh' impact
From winning Cannes Lion & Creative Abby to delivering one of the most talked about campaigns in IPL-5, what made ‘Shubh Aarambh’ a sw...
Why humour works?
A closer look at why Indian creative professionals need to increasingly employ humour as an ad tool
Anindya Banerjee elevated to Branch Head, Scarecrow Delhi
Banerjee will take over his additional responsibilities starting June 1, 2012
Ad Review: Being out & about with Samsung laptops
Samsung has gone to town with a new campaign for its laptops. But does the ‘take me out’ proposition sound compelling enough? We find out&...
DLF adds Scarecrow to its roster
DLF has appointed Scarecrow Communications as its creative agency for some of its residential products across India.
Is it Love or Hate for UNHATE?
Love it, Hate it, but you can’t ignore it. The UNHATE campaign, in a true Benetton style has taken the world by storm as it shows leaders of the...
Scarecrow to handle 360 degree creative duties for MVL Mobiles
Scarecrow Communications has been appointed as the creative AOR by MVL Mobiles. Dentsu is the incumbent on the account. The entire portfolio for the b...
Scarecrow appoints Anindya Banerjee as ECD
Scarecrow Communications has roped in Anindya Banerjee to head its creative function in Delhi. The agency is also set to announce a big signing in Del...
In the three months ended June 2018, Hotstar reported Rs 5.69 billion in revenue, compared to Rs 5.71 billion it posted in the 12 months ended March 2018
Dinamalar iPaper will allow the publication to engage more with readers through online actions such as ‘Like’, ‘Dislike’ and ‘Comment’ on the published content
The message of inclusiveness for the I-Day campaign is in tune with the ‘Meet Your Neighbour’ campaign that iD Fresh Food had launched in June this year