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Having 23 years of experience, Banerjee's work has won him multiple accolades both, nationally and internationally
exchange4media Staff 25-October-2018
Undeterred by the controversies surrounding IPL, the army of tiny ZooZoos gave an interesting twist to the tale by launching the first-ever musical video
In milieu of controversy around scam ads, e4m sheds light on how creative heads can walk the fine line between being control freaks & nurturing innovative thinking
The campaign ‘One Life, Many Lives’ links the multi-faceted car with high profile individuals who lead multi-dimensional lives
Unilever’s Vijay Sinha, Vodafone’s Anuradha Aggarwal, Grey Group’s Nirvik Singh & Mindshare’s Ravi Rao are some other Indians on the Awards jury
exchange4media Staff 22-February-2013
Maaza moves brand philosophy from ‘quirky’ to ‘love’. Leo Burnett has conceptualised new campaign ‘Har mausam love, har mausam aam’
The ad is built on the insight that ‘standing up’ often doesn’t really yield results, but a lot can happen when you ‘sit down’
The commercial’s insight of tailor-made services is brilliant and the execution is charming, say creative honchos
Karbonn has illustrated the dual core processor peg vividly. Also, it is bizarre in a good way, say creative honchos
From winning Cannes Lion & Creative Abby to delivering one of the most talked about campaigns in IPL-5, what made ‘Shubh Aarambh’ a sweet deal for Cadbury
A closer look at why Indian creative professionals need to increasingly employ humour as an ad tool
Banerjee will take over his additional responsibilities starting June 1, 2012
exchange4media Staff 25-May-2012
Samsung has gone to town with a new campaign for its laptops. But does the ‘take me out’ proposition sound compelling enough? We find out…
Deepika Bhardwaj 20-February-2012
DLF has appointed Scarecrow Communications as its creative agency for some of its residential products across India.
exchange4media Staff 29-November-2011
Love it, Hate it, but you can’t ignore it. The UNHATE campaign, in a true Benetton style has taken the world by storm as it shows leaders of the nations often known for biases, kissing each other passionately. Here’s what our Ad Frat thinks about the campaign and who would they like to see kissing...
Deepika Bhardwaj 18-November-2011
Scarecrow Communications has been appointed as the creative AOR by MVL Mobiles. Dentsu is the incumbent on the account. The entire portfolio for the brand would be handled by Scarecrow’s Delhi office.
Scarecrow Communications has roped in Anindya Banerjee to head its creative function in Delhi. The agency is also set to announce a big signing in Delhi in the next few days.
exchange4media Staff 13-April-2011
