Vodafone launches the musical ZooZoo internet army

Undeterred by the controversies surrounding IPL, the army of tiny ZooZoos gave an interesting twist to the tale by launching the first-ever musical vi...

Creative honchos = control freaks? Aye or Nay?

In milieu of controversy around scam ads, e4m sheds light on how creative heads can walk the fine line between being control freaks & nurturing innova...

Honda CR-V uses versatility-driven positioning to target achievers

The campaign ‘One Life, Many Lives’ links the multi-faceted car with high profile individuals who lead multi-dimensional lives

Lenovo’s Ajay Kaul is Jury President @AME 2013 Awards

Unilever’s Vijay Sinha, Vodafone’s Anuradha Aggarwal, Grey Group’s Nirvik Singh & Mindshare’s Ravi Rao are some other Indians on the Awards jury

Maaza positions brand around romance

Maaza moves brand philosophy from ‘quirky’ to ‘love’. Leo Burnett has conceptualised new campaign ‘Har mausam love, har mausam aam’

“CCD ad is a fantastic brand connect with coffee drinking”

The ad is built on the insight that ‘standing up’ often doesn’t really yield results, but a lot can happen when you ‘sit down’

“Vodafone ad has hit the bull’s eye”

The commercial’s insight of tailor-made services is brilliant and the execution is charming, say creative honchos

Karbonn’s whacky multi-tasking ads strike a chord

Karbonn has illustrated the dual core processor peg vividly. Also, it is bizarre in a good way, say creative honchos

The 'Shubh Aarambh' impact

From winning Cannes Lion & Creative Abby to delivering one of the most talked about campaigns in IPL-5, what made ‘Shubh Aarambh’ a sw...

Why humour works?

A closer look at why Indian creative professionals need to increasingly employ humour as an ad tool

Anindya Banerjee elevated to Branch Head, Scarecrow Delhi

Banerjee will take over his additional responsibilities starting June 1, 2012

Ad Review: Being out & about with Samsung laptops

Samsung has gone to town with a new campaign for its laptops. But does the ‘take me out’ proposition sound compelling enough? We find out&...

DLF adds Scarecrow to its roster

DLF has appointed Scarecrow Communications as its creative agency for some of its residential products across India.

Is it Love or Hate for UNHATE?

Love it, Hate it, but you can’t ignore it. The UNHATE campaign, in a true Benetton style has taken the world by storm as it shows leaders of the...

Scarecrow to handle 360 degree creative duties for MVL Mobiles

Scarecrow Communications has been appointed as the creative AOR by MVL Mobiles. Dentsu is the incumbent on the account. The entire portfolio for the b...

Scarecrow appoints Anindya Banerjee as ECD

Scarecrow Communications has roped in Anindya Banerjee to head its creative function in Delhi. The agency is also set to announce a big signing in Del...

Show more