amit-nair
Localisation is the key that will drive viewership and advertisers’ interests: Amit Nair, Living Foodz?blur=25

Amit Nair, Business Head, Living Foodz on the channel’s marketing, content and digital strategy, ad rates, future revenue streams and bettering the infotainment genre

Madhuwanti Saha May 24, 2017 7:59 AM

Living Foodz to break-even by year-end; eyes digital foray?blur=25

Living Foodz was launched in September 2015. According to BARC ratings, the channel has maintained leadership in the food and lifestyle category

Saif Ahmad Khan Aug 8, 2016 8:54 AM

As a network we want to go abroad: Amit Nair, Living Foodz?blur=25

Food and lifestyle channel Living Foodz leverages Bollywood celebrity presence with the launch of their new show called ‘Ganga- The Soul of India’ hosted by Dia Mirza, which aims to target international viewers too

exchange4media Staff Apr 20, 2016 8:10 AM

Zee Khana Khazana adds OOH muscle to its new marketing campaign?blur=25

After a three-day OOH teaser, the 24-hour food channel is rolling out its OOH campaign from today, which is part of a full scale marketing campaign across TV, digital and OOH

Abhinna Shreshtha Feb 27, 2014 7:47 AM

Zee Khana Khazana targets urban viewers with new show?blur=25

To be hosted by Chef Sabyasachi Gorai, the show goes on air from December 14, 2013 and will air on weekends (Saturday and Sunday) at 8.30 pm

exchange4media Staff Dec 9, 2013 5:45 PM

Special interest channels to capitalise on DAS to fuel growth?blur=25

With customised content & positioning, specialised channels aim to not only engage consumers, but also advertisers. As DAS progresses, many more major networks are expected to launch such offerings

Abhinav Trivedi Oct 18, 2013 9:09 AM

Zee Khana Khazana serves up a revamped fare?blur=25

Based on the thought ‘Kal kya banaoon?’, the channel has launched its first TVC, along with several initiatives on digital & social platforms to create a buzz

Synjini Nandi Apr 8, 2013 8:41 PM