OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year

Noel Dsouza Dec 15, 2020 8:21 AM

The activation executed at malls across Delhi and Mumbai garnered 1500+ engagements and 2.5 lakh impressions

exchange4media Staff Jul 16, 2019 10:57 AM

The 15-day long OOH campaign primarily targets existing viewers of Zee Marathi or those who have heard of the shows on the channel but find it difficult to adhere to the telecast time

exchange4media Staff Jun 7, 2019 1:35 PM

125 media partners pledged to supply over 140,000 OOH screens in 450 cities around 28 countries globally to display the ads to promote United Nations' global goals for sustainable development. In India, Ambient OOH engaged over 2000 digital screens for the project

exchange4media Staff Oct 3, 2015 9:09 AM

Haresh Nayak, Regional Director, APAC & MD, Posterscope, says advertisers need to be where maximum consumer indulgence is - malls & multiplexes

Haresh Nayak Apr 18, 2014 9:52 AM

According to experts, 2013 has seen a significant increase in sale of OOH inventories, specialised divisions mushrooming & positive market conditions

Priyanka Nair May 21, 2013 7:41 PM

Ambient OOH maps over 20 channels of ambient environment and further gives consumer demographics covering over 25,000 touch points

exchange4media Staff Apr 16, 2013 7:52 PM