amar-singh
Axis?blur=25

The film was mostly shot using mobile phone cameras of Axis Bank employees across the globe

exchange4media Staff May 6, 2020 6:56 PM

iQOO 3?blur=25

Lowe Lintas has developed its launch communication and is helping the brand build quality and performance credentials

exchange4media Staff Mar 17, 2020 4:54 PM

Axis Bank Kochi?blur=25

The music video conceptualised by Lowe Lintas and featuring Kochi-based music band Masala Coffee, showcases four protagonists who use the Kochi1 Card to enhance their payment experience in new ways

exchange4media Staff Nov 18, 2019 3:08 PM

Joy Mohanty Amar Singh Carlos Pereira Kapil Mishra?blur=25

The move aims to strengthen the second level of creative leadership and comes as a progression to the CCO announcements made earlier this year

exchange4media Staff May 7, 2019 4:14 PM

freecharge?blur=25

The campaign, conceptualised by Lowe Lintas, celebrates even the little efforts that we make every day to address our basic necessities, which otherwise go unnoticed

exchange4media Staff Apr 6, 2019 8:21 AM

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He is said to be considering various offers and will take a decision soon

exchange4media Staff Aug 13, 2018 8:54 AM

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The Kingfisher Indian Pranks League celebrates the IPL teams and their spirit of the good times with a series of video commercials

exchange4media Staff May 5, 2018 8:54 AM

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Brands are allocating their media spends on the lucrative IPL and also aiming at attractive packages of Sony and Zee in order to increase reach

Madhuwanti Saha Mar 29, 2018 9:00 AM

Kingfisher rolls out 'The Singing Cricketers' campaign?blur=25

This is the first ever campaign shot entirely by the cricketers themselves in a selfie mode – using hand held phones, cameras, selfie sticks and drones. The TV campaign took 24 international cricketers and close to a 1000 fans to create this

exchange4media Staff May 17, 2016 3:19 PM

A lot of clients today do not understand the business:  Samar Singh Sheikhawat @Goafest 2016?blur=25

Samar Singh Sheikhawat, SVP Marketing, United Breweries Ltd spoke about some crucial factors that the agencies need to adopt during the ‘Industry Conclave’

Ritushree Patra Apr 8, 2016 8:27 AM

NDTV Prime launches 'The Real Deal' show on social entrepreneurship?blur=25

NDTV Prime has launched ‘The Real Deal’, a television show and 360 degree media property on impact investing and social entrepreneurship. The show will air from March 25 at 9pm

exchange4media Staff Mar 21, 2016 3:22 PM

Publicis wins Heineken India account?blur=25

The agency takes over the business from Wieden + Kennedy and will partner the account of their Bangalore office

exchange4media Staff Feb 5, 2016 11:34 AM

Kingfisher's liquor business takes flight in the digital domain?blur=25

Samar Singh Shekhawat, SVP, Marketing, United Breweries elaborates on the company's strategy for the medium and how its innovative campaigns enable the brand to connect with the youth

Deepa Balasubramanian Sep 8, 2014 8:10 AM

IPL7: Reach of tournament has expanded, say marketers?blur=25

Although the opening match TVR of IPL (3.7) could be matched only once after that till May 10, marketers are confident that the viewership will see a surge now that the elections are over

Abhinav Trivedi May 26, 2014 8:50 AM

It is also not easy for IPL teams to find sponsors anymore: Samar Singh Shekhawat?blur=25

Even if IPL declines in value, it is far bigger than anything else, says Samar Singh Shekhawat, SVP-Marketing, United Breweries

Abhinav Trivedi May 13, 2014 8:00 AM

We spend 10% of our overall marketing budgets on digital: Samar Singh Shekhawat?blur=25

Samar Singh Shekhawat, SVP-Marketing, United Breweries, talks about the challenges in the evolving digital space in the context of successful brand narrative

Sonam Gulati Apr 15, 2014 7:43 AM

Indian Digital Media Awards returns for another edition?blur=25

Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languages and Hall of Fame Awards

Sonam Gulati Apr 1, 2014 8:19 AM

Kingfisher takes to crowd sourcing to create a new lingo - ‘Kinglish’?blur=25

Created by JWT Bangalore & the King of Good Times, the whole new font was contributed by party animals as part of the beer brand’s activation drive

Twishy Nov 4, 2013 8:40 AM

Mobile mktg-specific campaigns result in zero spillovers, say experts?blur=25

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 9:53 AM

Mobile mktg-specific campaigns result in zero spillovers, say experts?blur=25

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 8:30 AM