alok-gupta
Most welcome ban on images of serving defence personnel in campaign displays
Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media
Anjali Thakur and Dolly Mahayan 12-March-2019
The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life
The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere
With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges
Dolly Mahayan 28-November-2018
The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business
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Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space
Abhinn Shreshtha 04-October-2017
Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?
Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector
From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising
exchange4media Staff 06-May-2017
Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead
The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .
exchange4media Staff 14-February-2017
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