alok-gupta

Roads of Mumbai and Delhi are full of gigantic hoardings featuring Netflix shows such as Leila and Sacred Games

Anjali Thakur 23 hours ago

According to industry experts, Instagram Out Of Home provides a good opportunity for brands to target the youth or create customized campaigns

Anjali Thakur 1 day ago

We saw huge hoardings of Narendra Modi all over Kashi, says a Varanasi resident

Anjali Thakur 04-June-2019

Most welcome ban on images of serving defence personnel in campaign displays

Anjali Thakur 13-March-2019

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur and Dolly Mahayan 12-March-2019

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan 01-March-2019

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan 08-January-2019

With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges

Dolly Mahayan 28-November-2018

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini 25-June-2018

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Abhinn Shreshtha 04-October-2017

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

Abhinn Shreshtha 24-July-2017

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha 29-May-2017

From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

exchange4media Staff 06-May-2017

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead

Saif Ahmad Khan 27-March-2017

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

exchange4media Staff 14-February-2017

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