alok-gupta

Most welcome ban on images of serving defence personnel in campaign displays

Anjali Thakur 13-March-2019

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur and Dolly Mahayan 12-March-2019

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan 01-March-2019

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan 08-January-2019

With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges

Dolly Mahayan 28-November-2018

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini 25-June-2018

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Abhinn Shreshtha 04-October-2017

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

Abhinn Shreshtha 24-July-2017

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha 29-May-2017

From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

exchange4media Staff 06-May-2017

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead

Saif Ahmad Khan 27-March-2017

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

exchange4media Staff 14-February-2017