alok-gupta
Netflix

Roads of Mumbai and Delhi are full of gigantic hoardings featuring Netflix shows such as Leila and Sacred Games

Anjali Thakur Jun 26, 2019 8:46 AM

Insta

According to industry experts, Instagram Out Of Home provides a good opportunity for brands to target the youth or create customized campaigns

Anjali Thakur Jun 25, 2019 8:32 AM

BJP

We saw huge hoardings of Narendra Modi all over Kashi, says a Varanasi resident

Anjali Thakur Jun 4, 2019 8:37 AM

Eco-friendly political campaigns this election season

Most welcome ban on images of serving defence personnel in campaign displays

Anjali Thakur Mar 13, 2019 9:08 AM

Outdoor advertising

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur & Dolly Mahayan Mar 12, 2019 8:43 AM

Transit Advertising

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

OOH

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan Jan 8, 2019 8:55 AM

Hologram

With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges

Dolly Mahayan Nov 28, 2018 9:01 AM

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini Jun 25, 2018 8:54 AM

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Abhinn Shreshtha Oct 4, 2017 8:44 AM

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

Abhinn Shreshtha Jul 24, 2017 8:01 AM

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha May 29, 2017 7:37 AM

From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

exchange4media Staff May 6, 2017 8:01 AM

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead

Saif Ahmad Khan Mar 27, 2017 8:35 AM

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

exchange4media Staff Feb 14, 2017 9:27 AM