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As platform logic rewrites the creative brief, industry voices debate whether the scroll has replaced the story and what that means for long-term brand memory
Aryendra Khan May 20, 2026 8:54 AM
As machine-led systems dominate media decisions, marketers are being pushed out of execution and into judgment, even as transparency gaps widen
Anuja Jain Apr 9, 2026 9:56 AM
Guest Column: Shveta Singh, marketing consultant & writer, writes on marketing’s ‘quiet shift’ from B2C to B2A (business to algorithm), and the question: who is really building the brand today?
Shveta Singh Mar 13, 2026 9:37 AM
Francisco Hidalgo, Vice President – Sales and Marketing at Renault India, makes it clear that the all-new Duster is not the final piece of the company’s “Rethink” strategy
Anushka Roy Choudhary and Simran Sabherwal Feb 26, 2026 9:21 AM
AI is quietly reshaping relevance, value and control for consumer brands in a machine mediated marketplace
Anuja Jain Feb 6, 2026 9:03 AM
Adam Mosseri also emphasised that visibility on Instagram is not dictated by follower count alone
Vaishnavi Deshpande Dec 23, 2025 2:34 PM
‘Your Algorithm’ marks a major shift toward transparency, giving users direct control over what shapes their Reels experience
e4m Staff Dec 12, 2025 12:47 PM
As discovery shifts to ChatGPT and Gemini, algorithmic shelf space becomes the new determinant of growth, cost efficiency and brand survival
Anuja Jain Dec 12, 2025 9:05 AM
As AI agents take charge of discovery, comparison, and purchase, India’s marketing playbook shifts from chasing clicks to earning algorithmic trust in a machine-led economy
Anuja Jain Nov 21, 2025 9:21 AM
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
e4m Staff Nov 12, 2025 11:14 AM
As Renault doubles down on commitment, innovation, and localization, Francisco Hidalgo unpacks how the brand’s ‘Rethink’ strategy is redefining its role in India’s fast-evolving auto market
e4m Staff Oct 27, 2025 8:26 AM
Guest Column: Prady, Co-Founder and CEO, NP Digital India, explains the dynamics of short-form and long-form content
A news report citing Renault's internal memo said that Malhotra was leaving the French carmaker after 11 years for personal reasons
The reset tool allows users to clear their personalized recommendations, effectively forcing Instagram to treat their account as brand new
e4m Staff Nov 20, 2024 5:22 PM
While AI algorithms continuously scan competitors' prices to adjust in real-time, it is likely to result in implicit price collusion, caution industry watchers
Shantanu David Sep 16, 2024 8:36 AM
India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and LS polls will turn the tide
Kanchan Srivastava Mar 14, 2024 8:29 AM
Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive and AI-generated content, say experts
Shantanu David Sep 19, 2023 8:27 AM
Publishers have been reworking their strategies after changes in the Google algorithm affect web traffic and revenue
Kanchan Srivastava Feb 27, 2023 9:42 AM
Linear Squared has a cloud and AI-based demand planning and forecasting platform
exchange4media Staff Jan 6, 2022 8:21 PM
Malik – Divisional Chief Executive - Food Business, ITC shared insights on how companies can stay ahead of the digital curve at the e4m eTechmanch
exchange4media Staff Jun 26, 2021 8:42 AM
The report shows that searches for ‘Dalgona coffee recipe at home' saw a 5,000% spike
exchange4media Staff Jun 22, 2020 1:18 PM
Through the campaign, Sensodyne urges people to stay home and rekindle the relationship with their favourite foods
exchange4media Staff May 9, 2020 10:35 AM
From SAB TV to Swiggy, brands across category have been tapping into the latest coffee craze online
Shreshtha Verma Apr 15, 2020 1:16 PM