akshaye-khanna

‘Dhurandhar 2’ music rights goes to T-Series

‘Dhurandhar 2’ music rights goes to T-Series?blur=25

The music for the first part was with Saregama

e4m Staff Feb 5, 2026 9:03 AM

Are influencers being paid to drive negative narratives about celebrities?

Kartik Aaryan, Tara Sutaria , Akshaye Khanna?blur=25

Recent events around Kartik Aaryan, Tara Sutaria and Akshaye Khanna highlight the workings of an informal, largely unregulated influencer-driven publicity ecosystem

Shalinee Mishra Jan 9, 2026 8:53 AM

How ‘Dhurandhar’s’ FA9LA moment shows the rise of content seeding in Indian cinema

Akshaye Khanna in Dhurandhar?blur=25

According to industry estimates, content seeding and meme amplification now consume 10-15% of film marketing budgets, up from under 5% pre-2020

Soumya Gawri Dec 23, 2025 8:33 AM