air-conditioners

Beating the Heat: How air conditioners are becoming a necessity in Indian homes

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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, discusses how harsher summers are making air conditioners a practical necessity for more families, not just a luxury

Ganapathy Viswanathan May 25, 2026 7:53 AM

Panasonic highlights cool new tech for its AC campaign

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The 360-degree campaign will roll out starting April 2, 2025, across mediums

e4m Staff Apr 2, 2025 1:40 PM

Marketing heats up for cooling brands as ad spends rise 15-20% ahead of peak summer

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IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the hot summer months

Sunidhi Vijay Mar 27, 2025 9:08 AM

Samsung rolls out #WorkPlayChill campaign for convertible 5 in 1 AC range

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The theme of the campaign brings to life five power consumption modes offered for different cooling needs

exchange4media Staff Mar 9, 2021 3:34 PM

Panasonic announces launch of #MeetTheFuture campaign

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The campaign, conceptualised by Wunderman Thompson, is now live across electronic, digital platforms, social media channels and OOH

exchange4media Staff Feb 16, 2021 2:49 PM