Samsung AC campaign?blur=25

The theme of the campaign brings to life five power consumption modes offered for different cooling needs

exchange4media Staff Mar 9, 2021 3:34 PM

Panasonic air conditioner?blur=25

The campaign, conceptualised by Wunderman Thompson, is now live across electronic, digital platforms, social media channels and OOH

exchange4media Staff Feb 16, 2021 2:49 PM


The new range of air conditioners are equipped with automatic air quality detection. The air conditioner offers a high CADR of 300m³/h to improve the quality of the air we breathe indoors

exchange4media Staff Apr 8, 2019 5:54 PM

B Thiagarajan?blur=25

Blue Star Ltd is looking at Rs 85 crore ad spend this financial year to win customers

Ruhail Amin Apr 5, 2019 8:51 AM


The latest ad films crafted by FCB Interface communicates the brands’ unique proposition of inverter ACs

exchange4media Staff Apr 21, 2018 9:54 AM


Lloyd has rolled out its biggest ever campaign for the new AC season starring three superstars of Indian cinema: Amitabh Bachchan, Mohanlal, and Mahesh Babu

exchange4media Staff Mar 26, 2018 4:11 PM


For its newly launched power-saving inverter AC under its premium sub-brand NXW, Godrej Appliances will be emphasising more on on-ground and digital instead of traditional media for marketing

exchange4media Staff Feb 23, 2018 8:57 AM

Voltas has the highest brand equity in cooling and comfort appliances: Pradeep Bakshi, President & COO Voltas?blur=25

Voltas Limited, India’s air conditioner brand from the house of Tatas, reinstated its position in the market by introducing the new “Voltas All Star ACs” on March 15 in New Delhi

Vernika Awal Mar 16, 2016 7:59 AM

S-Group Insights: Shampoo &Hair Oil ads accounted for 68% Hair Care super category ad volumes in 2015?blur=25

The overall Hair care super category has grown by 26% from Yr'2011. Shampoos (42%) & Hair Oils (26%) accounted for around 68% of total Hair Care super category ads volume in 2015

exchange4media Staff Mar 1, 2016 8:13 AM

Percept Out of Home wins Panasonic’s new AC range?blur=25

Panasonic India Pvt Ltd has roped in Percept Out Of Home to execute outdoor campaign for their new range of air conditioners – Econavi and Cube.

exchange4media Staff Mar 30, 2011 8:49 AM