ai-insights

Anthropic restrictions expose a new risk: AI dependency

Anthropic restrictions expose a new risk: AI dependency?blur=25

Tech pundits say the challenge for marketers is likely to become more significant as AI gets embedded deeper into business processes; solution lies in on-premise deployment & banking on customer data

Shantanu David Jun 16, 2026 9:13 AM

When AI does the shopping, who sees the advertising?

When AI does the shopping, who sees the advertising??blur=25

For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers

Shantanu David Jun 10, 2026 9:10 AM