agarbatti-brand

ITC Matches & Agarbatti repurposing ad spends, 30-40% on digital: Gaurav Tayal

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Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and innovations to drive growth

Simran Sabherwal Sep 10, 2025 9:22 AM