advertising-cap

MIB formally scraps 10+2 TV ad cap, gives broadcasters greater monetisation freedom

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e4m was the first to report about the ministry's decision to remove the cap

e4m Staff Aug 22, 2026 9:18 AM

MIB agrees to scrap 10+2 TV advertising cap

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The decision was communicated by I&B Minister Ashwini Vaishnaw to an NBF delegation that met him today, e4m has learnt

Imran Fazal Aug 14, 2026 5:44 PM

Delhi HC upholds TRAI’s 12-minute ad cap, ends broadcasters’ 13-year battle

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The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour

e4m Staff May 29, 2026 1:28 PM

12-min ad cap: Delhi HC refuses to hear matter

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The next hearing has now been scheduled for 12 February 2026

Aditi Gupta Jan 27, 2026 4:49 PM