After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is scope for such crisis showing up again, especially in cases where small to medium digital marketing agencies are involved
Google has been a great pioneer and innovator, in advertising, not just Internet advertising. It is going to provide the best of rich-media innovations, best serving and reporting, and easiest ways to put up a campaign. The question: will it put a sales force behind it? Sandeep Amar takes a look at Google’s ad display strategy.