Fake advertisements, fraudulent traffic and brand impersonation are once again exposing the gap between the digital activity marketers pay for and the genuine consumer demand they need

Sandhi Sarun Oct 15, 2026 8:43 AM

Ad fraud is no longer the only worry. As festive CPMs rise and audiences fragment across screens, marketers are looking at another source of wasted spend: repeated exposure

Sandhi Sarun Sep 18, 2026 9:24 AM

Experts highlight a real gap between platform-reported performance and what marketers see on the ground, making it hard to distinguish genuine impact from recycled or low-quality traffic

Shantanu David Dec 17, 2025 9:00 AM

The report challenges a consistent norm of seeing ad fraud as a linear problem, breaking down how it permeates across the funnel in a non-linear way

e4m Staff Dec 9, 2025 5:32 PM

Global ad fraud losses set to double to $172 billion by 2028, while India loses nearly Rs 4,900 crore annually to fake clicks and bots

Anuja Jain Nov 12, 2025 8:49 AM

Festive ad season, once rife with bots and fraud, is now seeing a shift toward AI-driven, real-time anti-fraud measures that combine human oversight with machine intelligence, say experts

Shantanu David Oct 24, 2025 9:03 AM