ad-fraud
Mobile Ad Fraud?blur=25

Rajiv Darshi, General Manager (West) Mediacom, Suraj Nambiar, National Media Head, Tonic Worldwide, and Anand Chakravarthy, MD, India, Essence, share insights on challenges of mobile advertising

Noel Dsouza Jun 24, 2019 7:27 AM

FBIseal?blur=25

It is believed that this case is twice as big as that of the Russian ad fraud case Methbot, detected by Whiteops in 2016

exchange4media Staff Nov 28, 2018 8:16 PM

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Abrahim Faraj, Director, Creative Content Protection, NBCUniversal, New York, speaks about critical issues concerning online brand security and the best ways to address them.

Ruhail Amin Nov 13, 2018 8:14 AM

Eric of Essence?blur=25

SVP, Global Ad Operations, Essence spoke on how Essence ensures brand safety in an era where online fraud has become more common than ever

Ruhail Amin Oct 22, 2018 9:12 AM

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Prasad Shejale also tells us that programmatic buying is the biggest driver of change in buying strategies

Dolly Mahayan Jun 14, 2018 8:51 AM

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Rakesh Yadav speaks to exchange4media about how AI is changing the face of digital marketing, spends on digital medium and more

Dolly Mahayan May 23, 2018 9:25 AM

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Neeraj Sharma says China is one of the biggest regions in Asia Pacific but it doesn’t fall into the ad fraud category

Dolly Mahayan Apr 4, 2018 8:54 AM

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What to do if you are an Indian whistleblower caught in a global ad fraud speculation or need to join a company that was supposed to take over your current company but didn't? Sandeep Goyal answers...

exchange4media Staff Mar 27, 2018 8:55 AM

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During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Dolly Mahayan Mar 16, 2018 8:54 AM

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Bot-driven traffic, pixel stuffing and other such tricks are outright fraud and make less than 50% of all online ads seen by a real human

Sachin Uppal Aug 22, 2017 8:06 AM

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A recap of the most important stories that you may have missed this week

exchange4media Staff Aug 19, 2017 8:25 AM

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Mobile ad fraud in India is 2.4 times higher than the rest of the world

exchange4media Staff Aug 17, 2017 7:35 AM

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From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2017

Siddharth Gupta Jul 3, 2017 8:08 AM

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The need for transparency and protection for online advertising has never been more important than it is now

Abhinn Shreshtha May 29, 2017 8:31 AM

Are Indian advertisers ready to combat Methbot??blur=25

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Abhinna Shreshtha Jan 18, 2017 8:11 AM

How susceptible are Indian brands to digital fraud??blur=25

Recent studies by industry bodies have brought to light the high prevalence of fraud in online advertising. As a developing digital ad market, are Indian brands susceptible to such activities?

Abhinn Shreshtha Dec 21, 2015 9:01 AM