abheek-biswas

Success should hinge on leveraging real-time insights: Abheek Biswas, dentsu

Abheek Biswas, dentsu?blur=25

e4m caught up with Abheek Biswas, AVP-Consumer Insights, dentsu, for his insights on research, AI, and the "power of now" 

e4m Staff Feb 5, 2025 12:05 PM

AI will be the big thing that will change the dynamics of this industry: Harsha Razdan

Harsha Razdan, dentsu?blur=25

Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024

e4m Staff Feb 9, 2024 8:53 AM

The end of 3rd party cookies- Beginning of a new era of trust and transparency

Abheek Biswas?blur=25

Abheek Biswas, AVP, Consumer Insights at WATConsult, sheds light on how consumer trends are changing the advertising landscape

exchange4media Staff Mar 2, 2022 2:52 PM

The rise and rise of e-comm advertising in India

ecommerce?blur=25

The emergence of Amazon, Flipkart, Paytm and Snapdeal as key advertising channels signals a shift in consumer behaviour as more shoppers take to online shopping

Javed Farooqui Mar 31, 2021 8:14 AM