While IPL 2020 continued to rule the news charts even this week, at exchange4media we carried a gamut of important announcements from key appointments to mandate wins, as well as other interesting insights into industry developments.
We wrote about how from homegrown start-ups to lesser-known brands, IPL sponsorship has undergone a shift. With names like Dream 11, Unacademy, Equitas Small Finance Bank Limited, Performax, Ralco Tyres, Jai Raj Steel, Double Horse and FanCode Shop on board, IPL 2020 has a completely new support base.
Meanwhile, IPL teams have been closing last-minute sponsorship deals as Covid hits revenue. According to industry experts, franchises will make Rs 10-15 crore minus the central pool revenue.
Star India has been aiming for a bigger share of the digital pie for this IPL. It has been learnt that the network is offering packages ranging from Rs 10 lakh to Rs 5 crore for advertising on digital.
In some big appointment news, Subhash Kamath has been elected ASCI Chairman while N S Rajan, Managing Director, Ketchum Sampark, is the new Vice-Chairman.
Netflix elevated Bela Bajaria as VP, Global Television. Bajaria was behind popular Netflix shows like 'Indian Matchmaking,' 'Sacred Games' and 'Never Have I'.
L&K Saatchi & Saatchi has roped in Disha Pinge as Vice President, Planning. Pinge has over eight years of Planning experience and has also worked for agencies like Publicis India, Leo Burnett and Creativeland Asia.
Meanwhile, Dilshara Jayamanna has been elevated as CCO at MullenLowe Group, Sri Lanka. Jayamanna will now also report to Amer Jaleel, Group Chairman and Chief Creative Officer, MullenLowe Lintas Group, India.
We also had the opportunity to interact with Publicis Worldwide’s Bruno Bertelli as part of MPACT Creative Talks. Bertelli discussed what the agency rule book should be during this pandemic and how Publicis WW agencies were handling the global crisis.
In an insightful story we also wrote about how the ad landscape has been heading for a change with new norms on comparative advertising. Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices.
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