Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Updated: May 30, 2020 10:06 AM

In these Covid times, we have been reporting a diverse range of issues related to the advertising and marketing world. The week gone by saw us carrying a number of interesting campaigns, interviews and analytical pieces.

Industry experts say the key lies in adopting the ‘walk the talk’ approach wherein brands should strive to stand out by advertising their concerns and acting on it.

Despite the Covid crisis, BFSI ad insertions on TV have seen a growth of 19%, shows BARC data.

In these cash-strapped times, we find out how CFOs in the media and advertising industry have risen to this challenge.

In this age of lay-offs and pay cuts, we wrote about how MullenLowe Lintas Group has slashed staff salaries by 6-12% to weather the COVID-19 storm.

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