e4mrecap: The week that was
We list a few important stories that you may have missed in the week gone by
The week gone by was all about the IPL. We shone the spotlight on the closest contenders for IPL media rights. Star India finally emerged as the winner of media rights for Vivo IPL for Rs 16347.50 crore which included TV, digital and the rest of the world. Star India has the rights to broadcast all the matches played under the aegis of ICC, IPL and BCCI (through 2018). We also had a long chat with Uday Shankar after the victory of Star India.
Noted Kannada journalist Gauri Lankesh was shot dead at her residence in Bengaluru.
The Ministry of Information & Broadcasting (MIB) directed BARC India to stop generating the ratings of television channels that use landing slots to gain high viewership through high sampling and reach for their channels. We also studied how after winning the IPL, how Star India is better prepared to counter TRAI order implications. DAN launched CLab, a data driven Celebrity Endorsement and Sports Marketing agency. News also was that the new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. At Audacity ICMA 2017, Mindshare bagged 11 metals.
Star India wins all broadcast rights for Vivo IPL for Rs 16347.50 crore
Our strategy was very high risk and we were very concerned: Uday Shankar, Star India
MIB directs BARC India to stop ratings of TV channels using landing page
Noted Kannada journalist Gauri Lankesh shot dead
Empowered with IPL rights, is Star better prepared to counter TRAI order implications?
DAN launches CLab, a data driven Celebrity Endorsement and Sports Marketing agency
MEC and Maxus will become WAVEMAKER
Mindshare bags 11 metals at Audacity ICMA 2017
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