e4mRecap: The week that was

We list some of the most important stories that you may have missed in the week gone by

by exchange4media Staff
Published - Aug 12, 2017 8:06 AM Updated: Aug 12, 2017 8:06 AM


This week we shone the spotlight on the ongoing legal tussle between TRAI and broadcasters in Madras HC and how it could permanently change the broadcast game in India. Chinese smartphone maker Vivo India CMO Vivek Zhang stepped down from his role and word is that he just might get another expanded role within the organisation. Uber India released its first-ever integrated marketing campaign based on the theme of Apnapan. Actor Sushant Singh Rajput became the brand ambassador of Ziox mobiles, which now plans to pump in Rs 100 crore in marketing initiatives. The Advertising Club announced the nomination list for Marquees 2017. Happy mcgarrybowen was roped in as the new creative agency of Suzuki two-wheelers while dentsu X is its media partner. Both are part of Dentsu Aegis Network. MSL India, Publicis Group’s strategic communications and engagement network, also came on board as the public relations partner. Kellogg India announced the appointment of Mohit Anand as the Managing Director for its India and South Asia business. Madison Media strengthen its digital leadership team with Shobhit Gaur joining the agency as head of North Digital and Sandeep Prabhudesai as South Digital and Analytics lead. GroupM’s North America CEO, Brian Lesser is leaving the company to take on a new role at AT&T in order to set up a new video and advertising platform for the telecommunications giant. Nitesh Kripalani quit as Country Head of Amazon Prime Video India and replacing him is Vijay Subramaniam. 

 

Ajit Varghese, APAC CEO for Maxus, will now be spearheading Global Market Development as President and will be based out of London for the new entity which is a result of the merger of Maxus and MEC. 

 

Ad man Prasoon Joshi has been named the new CBFC chairperson.

 

Spotlight: How TRAI's tariff order could change the broadcast game in India

 

Nitesh Kripalani quits as Country Head of Amazon Prime Video India

 

Vijay Subramaniam, Director, Content for Prime Video stepped up as the Amazon Prime Video India head

 

Noted Adman Prasoon Joshi appointed as CBFC's new chairperson

 

Ajit Varghese elevated; will lead Global Market Development as President for MEC and Maxus merged entity

 

Vivek Zhang steps down as CMO of Vivo India

 

Uber comes up with first integrated marketing campaign for India

 

Ziox to pump Rs 100 cr in marketing, hires actor Sushant Singh Rajput

 

The Advertising Club announces nomination list for Marquees 2017

 

Suzuki two-wheelers announces new communication partners

 

Kellogg India appoints Mohit Anand to head its India and South Asia business

 

Madison Media strengthens digital leadership team with two key appointments

 

GroupM's Brian Lesser joins AT&T to set up in-house ad division

 

 

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